THE PRODUCT PLACEMENT
PRODUCT PLACEMENT IS ABOUT PLACING A BRAND, A PRODUCT, A PACKAGE, A LOCATION BRAND OR A BILLBOARD IN MOVIE, TV PROGRAM, MUSIC VIDEO OR OTHER MEDIA, ON COMMISSION OF A COMPANY INTERESTED IN PROMOTING ITS OWN PRODUCT
The psychological view brought by the Brand is one of the integrative features of a product to be placed in a narrative context which gives credibility to the message going into the emotional sphere of the viewer.
Spectators watching a movie figure out a quote, an image or a character associating each one of them to an emotion.
The presence of the brand combined with its context is transmitted in an indirect way, so that is won't be invasive to potential consumers.
The brand logo embodies cultural choices. A car, a dress, a drink or a location are chosen because of their harmony with our concept of the world that naturally contributes to the creation, spread and strengthening of "trends".
WITH ADVERTISMENT "I MEAN", WITH PRODUCT PLACEMENT "I AM"
Un Natale per due, Giambattista Avellino - Virgin Radio, Jaguar
Forever Young, Fausto Brizzi - RDS
